Tag Archives: SocialMedia

Does My Company Need a Social Media Policy?

Social media platforms have become an all-encompassing part of our society. In addition to having individual uses, these platforms also allow businesses to promote their brands. However, certain mistakes on social media could hurt the reputation of your business and its brand. It is important to consider creating a social media policy for your employees. A policy could address issues that include but are not limited to: Identifying who can represent the company online. Your policy could list the names of people who are allowed to speak for your company on social media. Select these people to avoid creating any confusion among clients or other employees. Identifying topics that cannot be discussed on social media. Your policy could address certain topics that cannot be discussed on the company‚Äôs social media accounts. For example, the policy could bar employees from posting confidential or proprietary information. Additional taboo topics, such as talking…
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